The brief for this project was to
re-imagine the visual identity of the
longstanding, british business: Timpson
INSIGHT
Current customers appreciate the friendly service and are happy to return because of it.
After asking aroud, a common misconception was that Timpson only cuts keys and repairs shoes, when it
actually does so much more.
During my research I also found that Timpson is frequently called ‘Timpsons’.
SOLUTION
Rebranding as Timpsons and depicting the store as a friendly multi-tool,
capable of doing much more than cutting keys and fixing shoes - always happy to give a hand with daily tasks.
Before:
After:
People-based campaign: