Customers needed to be able to quickly differentiate between the four variations of coffee, but the Devecchio brand and packaging style had to remain present and consistent throughout.
Each variation would list its key features on pack, so a clear layout was required to make this information accessible.
The label and over-all packaging designs needed to look sophisticated and represent quality standards and consideration.
The coffee bags themselves would be displayed, in a row, on a shelf in the bakery.
SOLUTION
The Devecchio bracket brand element, creates an ideal template to clearly display key features of the of the coffee variety heading.
A mix of neutrals and warmer colours were chosen to differentiate between varieties - complimenting the surrounding display environment without being too bold and distracting. Each label design was limited to one colour, for both minimalism and quick visual identification across the range, with the wordmark and key features remaining white throughout.
The black background of the label blends with the black coffee bag, maintaining a minimal design to reflect a sophisticated product. Remaining minimal, the friendly face logomark was not used for this design, but the Devecchio brand remains prominent with the clear, uninterrupted wordmark.
SERVICES
Packaging Design - Label
Credit to Green Cap Productions for photography